We have dedicated this collection to Princess Diana. No, not because the latest season of “The Crown” came out. But because she is an icon of style of her time. A person who combined sport and femininity, lightness and responsibility, motherhood and social role. She was open to the whole world. She was an example of behavior and style.
It’s customary to create collections with deep meanings. But that’s not what we’re about. In a world full of cancel culture, bullying, and disappointment, we lack Diana’s “free spirit”. We’re about freedom to be different. About the meaning you yourself put into things. Or maybe without any meaning at all? Just a new beautiful, quality item in your wardrobe. A bit of English vibe, a bit of Diana’s style, a bit of Ukrainian spirit.
But it’s yours. In your wardrobe, as you see it.